CHITRA

Got everything I need. The key detail is Pure Cotton blouse with Kollam design hand embroidery on the back and sleeves — a beautiful South Indian floor art tradition translated onto fabric. Here's the full website-ready content:

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CHITRA – Pure Cotton Blouse with Kollam Hand Embroidery on Back & Sleeves | Joyee Kolkata

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Shop CHITRA – a pure cotton blouse featuring intricate Kollam design hand embroidery on the back and sleeves. A wearable art piece from Joyee Kolkata, Bhawanipore. Size 38 available.

✍️ Product Description

Chitra — the Sanskrit word for picture, image, art. And this blouse lives up to every meaning.

CHITRA is crafted in pure cotton and adorned with Kollam-inspired hand embroidery — a motif tradition drawn from the ancient South Indian art of Kolam (or Rangoli), where intricate geometric and floral patterns are drawn freehand on floors and thresholds as an act of daily devotion. Here, those sacred designs are translated by skilled hands onto fabric, rendered in thread with the same precision and care that the original art demands.

The embroidery runs across the back and sleeves — an intentional design choice that ensures CHITRA makes a statement from every angle. Whether you're draping a saree or turning away in conversation, the craftsmanship speaks.

The pure cotton base keeps the blouse breathable and lightweight — ideal for the long hours of festive occasions, cultural events, or simply days when you want to wear something that carries meaning.

Pair it with a crisp white or ivory cotton saree to let the embroidery take centre stage, or contrast it with a deep-hued silk drape for a rich, celebratory look. Minimal jewellery works best — CHITRA is the detail.

This is not just a blouse. It is a piece of living craft — a Kolam drawn in thread, worn close to the body.